Gaana Enters the World of Interactive Voice-Enabled Advertisements
GAANA EXPLORES VOICE-ENABLED ADS
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Gaana partners with Instreamatic
Gaana, an Indian streaming service, is the latest music-streaming service surveying the economic potential of interactive voice advertisements.
This information was confirmed according to statements earlier this year from streaming companies Spotify and Pandora.
Gaana has partnered with Instreamatic, a company which provides tech for ads that individuals can talk back to.
Ironically, Instreamatic is the same service utilized by Pandora.
An excerpt of the deal announcement detailed the following:
With this partnership, Gaana listeners will engage with voice ads that present them with verbal prompts from a brand. For example, an ad’s call-to-action might invite the listener to respond affirmatively in order to receive more information about a product, or negatively to simply skip the ad.
Gaana grows to over 125 active million users
There were also some additional crucial figures highlighted in the press release.
Gaana currently claims it has more than 125 million monthly active users, streaming more than 3.2 billion tracks a month.
The previous figure of 100 million subscribers in April had already represented a sizable growth for Gaana.
With the release of the December figures, Gaana has added over 25 million users over just an 8-month period.
In addtion, Gaana has placed approximately more than 3.1 million web advertisements a month.
These ad numbers stack up comparatively to ad figures of streaming leaders such as Spotify (4.6 million ads/month) and Tencent Music (1.9 million ads monthly).
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Kevin James has over 20 years of experience in the entertainment industry in various facets. He has worked as a recording artist, songwriter, producer, on-air radio personality, background actor and film director. Kevin is a Member of the National Writer's Union.