Using Digital Marketing in the NEW Music Business
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Yes yes everybody! Welcome back! I recently had the pleasure of being invited to contribute some of my insights on digital marketing from the music industry perspective to a marketing blog post in Conversation with Narls.
The full-length article is a must-read for those who are interested in and/or want to learn a little more about the aspects of digital marketing as it relates to music.
Three other entrepreneurs from various industries provided their valuable insight as well to the informative piece. Some of their methods and strategies can definitely be employed in the entertainment field as well.
So as I mentioned above, please read the entire article. Enjoy!
Digital marketing has become an essential component in my approach to promoting and building a brand for new artists. The music industry has shifted to a point now where digital media accounts for 75% of its global revenue, so it is absolutely crucial to develop a strong online presence for artists.
Kevin James, The First Icon Agency LLC
Read the full article, Why Digital Strategy is Imperative for Small Businesses at http://www.conversationswithnarls.org/why-digital-strategy-is-imperative-for-small-businesses/ .
Kevin James has over 20 years of experience in the entertainment industry in various facets. He has worked as a recording artist, songwriter, producer, on-air radio personality, background actor and film director. Kevin is a Member of the National Writer's Union.
Yep, dinosaur lmao. Seriously though, if you don’t fully embrace the benefits of digital then you’re just chasing your tail in my opinion. No progression.
Very good read. I know technology is advancing but I still see some value in old school techniques. Call me a dinosaur but I can’t fall completely into the digital realm.