Riiiver Jordan: “Purple Fantasy” (R&B)
Riiiver Jordan - purple Fantasy - StreamLINE Music Blog
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Jordan Joseph, better known professionally as Riiiver Jordan has undertaken a music journey that has been defined by perseverance, determination and a boat load of fortitude. The rapidly emerging recording artist was discovered last year by entertainment mogul Nick Cannon, who promptly signed the talented creative to his label named Incredible, the result of which culminated in his first single “Purple Fantasy”, a dazzling R&B track with a sultry vibe, infectious rhythm and pop undertones that give the song a magnetic quality.
“Purple Fantasy”, produced by Day Underscore and Mix and Mastered by Trev Yar”, is available on all streaming platforms (Spotify link below). Stream it! playlist it! and save it to your Favorites Library! Also, scroll below to find out more about the music journey and burgeoning career of Riiiver Jordan. Enjoy!
About Riiiver Jordan
Jordan’s life was forever altered by his grandfather’s words of wisdom.
“One of the richest places in the world is a cemetery,” Jordan recalls his grandfather saying to him. “It is because so many ideas, songs, movies and books go unwritten, unheard or unseen. I didn’t want to leave this world not having done the very thing that’s in my heart and I feel like I could change the world, to touch hearts and reinspire love at a time where we need it most. That alone changed everything for me.”
Moved by his grandfather’s lesson, Jordan dedicated himself to the very thing he’d been thinking about every day. The Michigan native decided to go all-in with his biggest dream, to become a singer.
Although he grew up around music and had plans of being in a group, Jordan felt as though it was his time to emerge as a solo artist. So, on April 22, 2017 (Earth Day) Jordan released the video for his cover of James Arthur’s “Say You Won’t Let Go.” Jordan had become enamored with Arthur’s voice and gravitated to the song, which helped him get through a tough time in his life, which included a break-up.
Jordan’s next cover was of “There For You,” a Martin Garrix and Troy Sivan song. He listened to the cut while he was working out and was thinking about the disasters in Houston and Florida, as well as the racial strife consuming America. Jordan took this as a sign that the universe was trying to bring the world together through love, and not have as much focus on politics and reality television.
While the covers helped soothe his soul, Jordan hit his creative stride with his first piece of original material. Spending his last 14 months in Los Angeles, CA he found himself homeless and living out of his car working 2 jobs to survive. This was until Mogul Nick Cannon stepped in finding the artist and signing him to his label ‘NCREDIBLE. With wise words and guidance from Cannon, Jordan has been able to release his first single “Purple Fantasy” July 23rd of 2021.
“It’s about temptations of life and love with someone you can’t have right now, Its about focusing your love on you and where you are headed. No matter the degree of temptation.” Jordan reveals. “Although you want to share your love, you hold out.” For me, the record is very true. Having spent much of my journey catering to the world outside of myself, I needed to focus my love and energy on self. With great imagination and an awesome hook, you have Purple Fantasy.”
“Purple Fantasy” set the stage for Jordan’s forthcoming EP, which he plans to release soon.
Born in Lansing, Michigan, Jordan has plenty of rich material from which to draw for his poetry and his music. His biological father wasn’t in his life as a child, and he was in a near-fatal car accident when he was three months old. He was dead for several minutes, and doctors told his mother and grandmother that it was a miracle that he was alive, that he wouldn’t walk, talk, or live as a normal child. A scar on his head is a daily reminder of the accident.
But Jordan overcame the incident and fell in love with music. His stepfather was a producer, and he and his family always had a studio in their house. Jordan loved being in the studio with his stepfather and performing with his family. “I liked the idea of performing and having people watch,” Jordan explains. “As a kid, you don’t think about the fear of it or being judged. There was so much freedom in terms of getting in front of the family and signing and dancing all together.” As a kid, Jordan imagined himself in a group in order to insulate himself with the type of love he didn’t get from his real father. In school, he performed in musicals and sang in both his church and high school choirs.
But when his stepfather went to prison, Jordan’s life fell apart. He stopped working on music and left home. Setting up shop in Atlanta, he pursued acting and modeling. He then moved to Los Angeles to pursue a music career, but signed with a manager who failed to deliver on his promises. This setback led Jordan to strike out on his own as a solo artist. He thought he needed to fill the void of love and confidence he felt by being in a group. Instead, he found that covering songs and now recording his own material has proven to be the elixir he’d been seeking. “I always felt God’s gift to me was my heart,” Jordan reveals. “It is so big and I’m supposed to keep sharing it. I’ve done nothing but what I thought would be good for the world and try to inspire love and make every move that I make about love.”
Now with new single “Purple Fantasy” gaining steam online and his debut EP in the works, Jordan feels as though he made the right choice by mustering the strength to pursue his dreams. “The thing that you’re scared of most in the world is probably the thing that you’re supposed to do,” he says, “because on the other side of that fear is a change that you never saw coming.”
Believe it.
Stream “Purple Fantasy” by Riiiver Jordan on Spotify
Purple Fantasy
Listen to Purple Fantasy on Spotify. RIIIVER JORDAN · Song · 2021.
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Kevin James has over 20 years of experience in the entertainment industry in various facets. He has worked as a recording artist, songwriter, producer, on-air radio personality, background actor and film director. Kevin is a Member of the National Writer's Union.