How to Market Your Music Better by Cascading Your Single Releases
How to Market Your Music Better by Cascading Your Single Releases
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If you’re an independent artist looking for a better way to boost results and market your music, you may want to consider cascading your releases.
Cascading is a technique that has really gained momentum over the last two years as streaming has rapidly emerged as the dominant way that people consume music.
The method of cascading your releases is a pretty simple idea.
Instead of the typical method of releasing singles one by one, you can overlap or stack them.
How Does Cascading Work?
For example, you release your first single in March. The second release in April can include the first from March.
Then a third release in May can include both of the previous singles or just the second and then so on for the following months. (See example graphic below).
Further down the road, say 8 months from your first release, you may include the 8th song, 7th and 3rd.
Move forward with whatever combination works best for you and your marketing plan. It’s completely at your discretion.
It really depends on if you feel a particular track could benefit from additional exposure or perhaps, you just want to move on to the next project solely by itself.
What’s the Benefit of Cascading Releases?
A reason to cascade releases is that streaming platforms like Spotify, Tidal, Apple Music etc. utilize algorithms which continue music playing even after the song a listener clicked on has ended.
By releasing one song at a time, anyone who clicks to hear your song will have another one pushed to them immediately after it ends, however, the song is not likely to be yours.
Cascading increases the chance that any subsequent singles after your first which listeners click on will be followed by the ones that came before it.
This puts your music in a better position to increase exposure and attention with each release.
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