ADOR’s new girl group New Jeans 뉴진스 invokes ‘Attention’ with their debut album
New Jeans 뉴진스 - K-Pop Group
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New K-pop groups tend to debut with either hype or futuristic tracks but this is not your typical girl crush concept. New girl group, New Jeans 뉴진스 made a surprise entrance bringing back the 90’s sound, style and the feels personified with the music video and their song “Attention”.
New Jeans is a five member girl group launched under ADOR (All Doors One Room), a new music independent label under HYBE. New Jeans’ members are Minji, Hanni, Danielle, Haerin and Hyein.
They released their genre-bending album “New Jeans” on Aug.1 consisting of three lead singles titled:“Cookie”, “Attention”, “Hype Boy” accompanied by a b-side track “Hurt”.
“Attention” invokes a slow-jam nostalgia setting a R&B influenced instrumentation. The lack of bombast delivers a breath of fresh air directing the focus on New Jean’s natural vocal abilities.
Shedding light on the spirit of the new musical reality, the lyrics of “Attention” not only proposes the group of girls as ordinary individuals that don’t want to rely everything on their appearance while seeking for attention but they probably want to present themselves in the music world in a positive and natural way pushing their name worldwide.
They let the music speak for themselves, isn’t that what K-pop should be about? For the arts and not the charts, this emanates the authentic and natural characteristics of New Jeans. But will they be able to anchor their timeless style and Y2K vision in the future? That remains to be seen.
Listen to “Attention” on Spotify
Attention
Listen to Attention on Spotify. NewJeans · Song · 2022.
Watch the Official Music Video for “Attention” on YouTube
NewJeans (뉴진스) ‘Attention’ Official MV
NewJeans (뉴진스) ‘Attention’ Official MVOFFICIAL WEBSITE https://newjeans.kr/Producer: MIN HEE JINMusic Video Director: Heewon Shinⓒ 2022 ADOR. All Rights Rese…
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