Geffen Records Appoints Industry Vet Nicole Bilzerian as Executive VP
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Geffen Records confirmed Wednesday, July 15, that they have appointed industry veteran Nicole Bilzerian to the newly-created position of Executive VP.
Bilzerian will manage and expand marketing operations at the label in conjunction with Executive VP/GM, Lee L’Heureux, who joined the company earlier this year.
Bilzerian signed up with Interscope Geffen A&M’s marketing department in 2013 and was eventually promoted to Senior VP / Head of Urban Marketing.
She began her career at Jive Records in 2004 and was named to Billboard’s 40 Under 40 list in 2018.
Geffen was relaunched in 2017 and has recently delighted in success with partners including Alamo Records’ Rod Wave and Lil Durk, along with artists such as J.I and Anne Marie, whose Marshmello collaboration, “Friends,” peaked at No. 11 on the Billboard Hot 100 in June 2018.
Last year, Geffen president Neil Jacobson stepped down from his post to begin his own management, publishing and recording company, Crescent Drive Productions.
“Over the last 7 years Nicole has proven to be an invaluable part of the team at Interscope,” said Interscope Geffen A&M chairman and CEO, John Janick, in a statement.
“We look forward to Nicole bringing her marketing expertise and deep relationships within the industry to Geffen, a label that continues to be an important launching pad for artists and partnerships.”
Bilzerian added, “Over the last six years I’ve had the honor and pleasure of working with one of the most talented marketing teams in the business.”
I look forward to expanding marketing operations at Geffen and working alongside Lee to support the label’s vibrant roster and growing list of diverse partnerships.”
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